Name: Freddie Gotanco
Discipline: 20 years in Creative Operations, Agency Operations
Location: New York, NY
Membership: Lead Member Since 2024
Elevator Pitch: I specialize in transforming agency operations by applying nearly two decades of industry expertise and a decade of restaurant experience. I've helped scale agencies by 7x by building operational ecosystems that boost accountability, improve quality, and drive growth. My focus is on creating systems that allow teams to excel at their craft, worry less about the business side, and feel proud of the work they produce.
SaaS tools of Choice: I’ve tried so many, but my favorite combination is Smartsheet + Slack. These tools give you capabilities rather than dictate how you should work, which gives me the freedom to customize for my clients.
Consulting Style: I provide agency operations consulting for creative agencies, and I am hyper focused on solving issues at the source rather than solving for the symptoms. This ensures the systems I build are long-lasting and of the highest possible quality. I combine coaching and consulting at every level of my interactions to “teach them the fish” and “give them the fish.”
Coaching Style: I provide wellness and operations career coaching. My goal is always to empower the people I work with. Once I truly 'see' them and understand what they’re trying to accomplish, I focus on building a clear, concise, and impactful bridge from where they are to where they want to be.
Secret Sauce: I believe there’s a lot that people can learn from working at a restaurant, and even more that agencies can learn from restaurant operations.
Spirit Animal: I love building community, doing my part to take care of my people, and can be super focused when I need to be. When talking about the members in our club, we’re all octopi, but I think that these characteristics probably would be a wolf!
Words To Live By: Yes, chef.