Name: Freddie Gotanco

Discipline: 20 years in Creative Operations, Agency Operations

Location: New York, NY

Membership: Lead Member Since 2024


Elevator Pitch: I specialize in transforming agency operations by applying nearly two decades of industry expertise and a decade of restaurant experience. I've helped scale agencies by 7x by building operational ecosystems that boost accountability, improve quality, and drive growth. My focus is on creating systems that allow teams to excel at their craft, worry less about the business side, and feel proud of the work they produce.

SaaS tools of Choice: I’ve tried so many, but my favorite combination is Smartsheet + Slack. These tools give you capabilities rather than dictate how you should work, which gives me the freedom to customize for my clients.

Consulting Style: I provide agency operations consulting for creative agencies, and I am hyper focused on solving issues at the source rather than solving for the symptoms. This ensures the systems I build are long-lasting and of the highest possible quality. I combine coaching and consulting at every level of my interactions to “teach them the fish” and “give them the fish.”

Coaching Style: I provide wellness and operations career coaching. My goal is always to empower the people I work with. Once I truly 'see' them and understand what they’re trying to accomplish, I focus on building a clear, concise, and impactful bridge from where they are to where they want to be.

Secret Sauce: I believe there’s a lot that people can learn from working at a restaurant, and even more that agencies can learn from restaurant operations.

Spirit Animal: I love building community, doing my part to take care of my people, and can be super focused when I need to be. When talking about the members in our club, we’re all octopi, but I think that these characteristics probably would be a wolf!

Words To Live By: Yes, chef.

  • “Freddie comes highly recommended as an expert in building operations systems that provide transparency into Agency Operations, Resources, and Finance. Through his system and knowledge, we were able to track each project, resource, and workflow to maximize efficiencies and generate increased profitability. Freddie's efforts helped us get the right data to ensure we were making the best decisions. Highly recommended!”

    — Mark Ruby, Director of Operations & Finance

  • “I highly recommend Freddie for his strong attention to detail, meticulous approach to tasks and projects which ensured accuracy and high-quality results. His impact to our team culture was invaluable because of his humble and selfless approach, and vibrant personality”

    — Fred Porro, EVP

  • Fred possesses a rare combination of strategic vision, analytical acumen, and leadership skills that set him apart. He has a remarkable ability to navigate complex challenges, streamline processes, and drive efficiencies to achieve organizational goals effectively.

    He brings with him a wealth of expertise and a proven track record of success, making him an invaluable asset to any organization that collaborates with him. I wholeheartedly recommend Fred to anyone seeking a dedicated, results-driven professional. He embodies the highest standards of professionalism, integrity, and excellence, and it was truly a pleasure to have had the opportunity to work alongside him.

    — Cassie Hice, Client Services Director