Name: Magdalena Santos

Discipline: 16 years in Advertising/Project Management

Location: Brooklyn, NY

Membership: Lead Member Since 2024


Elevator Pitch: I help small companies scale to meet new growth opportunities sustainably. I specialize in building out tools, processes, and roles that will meet teams where they are, and account for their unique culture and ways of working. Having run my own retail/wholesale business for eight years, I know what founders face, and I bring that empathy, pragmatism, and holistic view to every assessment I do.

SaaS tools of Choice: I've worked with several, but my favorites continue to be Slack and Google Suite - their low barrier to entry makes them workhorses for fast-moving teams.

Consulting Style: My goal is to train up an organization on tools and processes that will serve to keep them lean and nimble as they scale. I do this by focusing on communication styles, and conducting 1:1 meetings with stakeholders where we get to the root of both goals and barriers. By focusing on an organization's unique work culture, I identify bespoke solutions that they will be able to adapt to, and maintain, once my consultancy is done.

Coaching Style: My first job as a coach is to meet you where you are. I then help you identify patterns in your work - whether they are tasks, behaviors, or relationships - that you can strategize against. Mastering those patterns builds up your skillset and your confidence, while helping you to work ever smarter.

Secret Sauce: I see the gaps, and I get into the lab to make the glue.

Spirit Animal: Freddie nailed it - Project Management and Operations are an octopus. When you don't see us but it's all held together, we've done our job well. And we'll find you even through a quarter-sized crack in the ship.

Words To Live By: Start where you are, use what you have, do what you can.

  • Magdalena came on board a web site development project that had fallen into the weeds. She took this gnarly knot, straightened it out and pushed the team forward to completion. We are so grateful for the enthusiasm and energy she provided and know that with out her it would have remained unfinished. We would highly recommend Magdalena for any project you need managed. She is a fantastic professional!

    - Caroline O-Hara, Sales and Marketing Director