Name: Magdalena Santos
Discipline: 16 years in Advertising/Project Management
Location: Brooklyn, NY
Membership: Lead Member Since 2024
Elevator Pitch: I help small companies scale to meet new growth opportunities sustainably. I specialize in building out tools, processes, and roles that will meet teams where they are, and account for their unique culture and ways of working. Having run my own retail/wholesale business for eight years, I know what founders face, and I bring that empathy, pragmatism, and holistic view to every assessment I do.
SaaS tools of Choice: I've worked with several, but my favorites continue to be Slack and Google Suite - their low barrier to entry makes them workhorses for fast-moving teams.
Consulting Style: My goal is to train up an organization on tools and processes that will serve to keep them lean and nimble as they scale. I do this by focusing on communication styles, and conducting 1:1 meetings with stakeholders where we get to the root of both goals and barriers. By focusing on an organization's unique work culture, I identify bespoke solutions that they will be able to adapt to, and maintain, once my consultancy is done.
Coaching Style: My first job as a coach is to meet you where you are. I then help you identify patterns in your work - whether they are tasks, behaviors, or relationships - that you can strategize against. Mastering those patterns builds up your skillset and your confidence, while helping you to work ever smarter.
Secret Sauce: I see the gaps, and I get into the lab to make the glue.
Spirit Animal: Freddie nailed it - Project Management and Operations are an octopus. When you don't see us but it's all held together, we've done our job well. And we'll find you even through a quarter-sized crack in the ship.
Words To Live By: Start where you are, use what you have, do what you can.