Name: Rocky Huang, EA

Discipline: 16+ years in Finance + Accounting Operations

Location: Bergen County, NJ

Membership: Lead Member Since 2024


Elevator Pitch: With over 15 years of experience in accounting, I spent the first 6-7 years in public tax accounting, preparing and reviewing tax returns for high-net-worth individuals and small to mid-size businesses. I then transitioned into the tech startup world, focusing on building internal accounting and finance processes to establish a solid foundation for scalable growth. I've worked with companies ranging from 300 to nearly 900 employees, enhancing efficiencies and strengthening internal controls by leveraging various accounting and finance tools with a lean team.

Certifications: IRS Enrolled Agent

SaaS tools of Choice: QBO(QuickBooks Online) for bookkeeping/accounting needs. Expensify for expenses. And finally, an absolute must for accounting/finance, Excel or Gsheet.

Consulting Style: I start by thoroughly understanding the business and seeing things from their perspective. I'm not afraid to dig into the details and get hands-on to uncover the root of any issue. After a deep dive, I break down all the key elements into the simplest terms, making it easy to streamline processes and boost efficiency.

Coaching Style: Be as simple as possible and lay things out in a way that anyone without any accounting/finance knowledge can pick it up and understand. Transparency is key and it’s all about educating people through the numbers

Secret Sauce: Laying the foundation for a solid structure is the greatest backbone to any business. Once you have achieved this, everything will come together with time. Many businesses overlook this, that’s when it puts tremendous pressure on the back office which causes the foundation to crumble.

Spirit Animal: If I had to choose, I would base it off my Chinese Zodiac animal which is a tiger. There are definitely traits that I relate to, such as hard-working. However, there are traits that I still need to work on such as creativity.

Words To Live By: Always be a student

  • Rocky is a seasoned accounting expert with an exceptional ability to bring clarity and structure to even the most complex financial operations. His deep knowledge of accounting principles, combined with his meticulous attention to detail, ensures that every financial process is streamlined, accurate, and efficient. Rocky excels at building robust accounting systems that strengthen internal controls and improve overall financial health. His hands-on approach, paired with his skill in leveraging accounting tools, enables him to identify cost-saving opportunities, enhance reporting accuracy, and support data-driven decision-making. Beyond his technical expertise, Rocky’s collaborative nature and dedication to excellence make him an indispensable resource for any organization seeking to elevate its financial operations.
    - Freddie Gotanco